The RPM Health Club will be positioned as a high quality, design driven, proprietary health and social club for adults. Emphasis will be on providing a retreat for the maintenance of members' health. Members will view the club as a necessary investment toward developing a healthy lifestyle so as to combat obesity, stress, and aging so that they can enjoy life to the fullest and have more confidence and self esteem.
The service orientation of the RPM Health Club will provide a traditional "member" orientation rather than the "guest" orientation found at hotels or at lower quality fitness centres. The membership base will be Thai and foreign residents of Phuket. It is anticipated that member's age will range between the ages of 30 and 70 years old (median age is expected to be 40's to mid 50's) and will come from all residential areas of Phuket. The expectation of a relatively older age group finding the Club attractive will be for several reasons, including:
- This age group enjoys high levels of disposable income and is willing to invest it in their health.
- This group prefers to belong to a high quality, well designed , clean facility providing the latest in equipment and training techniques with a clubby, non-judgemental environment.
- This group tends to be very loyal patrons to clubs, spas and restaurants which offer high levels of service and address their needs of recognition and choices.
- This group is looking for lifestyle advantages that go beyond the normal strength and cardiovascular exercise found at fitness centres. This age grouping wants exercise options that include more sophisticated programs that encourage core muscle strength, better balance, greater flexibility, more agility, and the ability to continue to play their favorite sports.
RPM Health Club Differentiation